3D Billboards - Super Cool Martech
Something really cool in my LinkedIn feed today - Nike Japan's Air Max Day naked-eye 3D digital billboard . This is not your grandma's 3D animation, but something that blurs the lines between reality and advertising by using technology. Mind officially blown. Super engaging and just incredible; a fabulous visual experience that is difficult to forget - it grabs your attention and tells a better story. Known as DOOH or Digital Out of Home, this technology certainly is the future of marketing . Nike Japan team understood from the get go that the impact of this 3D billboard is not just physically in Tokyo, but digitally all over the world. It's no wonder why Facebook $FB is investing billions in the Metaverse. Judging from the reaction, the impact on humans watching physically seems to be just of plain awe. Even watching it on YouTube makes you want to grab that shoe. Imagine what the impact would be if you were immersed in the scene using some sort an AR or VR device.