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Optimizing a Semiconductor Company Website for Search Engines - Part 2

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This is the second article in our SEO process for semiconductor companies series. In the first part , we researched keywords for our hypothetical company, Mirella. In this part, we will do a technical audit. Since Mirella doesn't exist, we are going to use the EdgeQ website as a proxy. We will use a tool named Labrika to do the audit because we have a subscription plan. Several good tools are available and you can pick the one you want. We have to start by uploading the keywords that we generated in the first part and then selecting a region, search engine, search depth and platform. In this case, we are going to choose Google on both desktop and mobile and search up to a depth of 100 in the United States. The complete audit report can be accessed at this link .  The report is highly detailed, quite self-explanatory and flags several errors and warnings. We will only focus on the critical SEO errors for remaining within the scope of this blog. The format I will use is to first poin
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Optimizing a Semiconductor Company Website for Search Engines - Part 1

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In this series, I plan to take you, dear reader, through the complete process of SEO. We will create a hypothetical company with hypothetical products that are based in reality. I certainly hope that it will encourage more people to embrace this freely available marketing resource with the widest reach. Let's call our company Mirella - a fabless telecom chip maker. Doesn't the name and logo look cool? I created it using a service called Namelix that uses AI to generate business names.  Since Mirella is entirely a figment of our imagination, we need to make sure that it has some products to sell to the Imaginarium. To do that, I looked at some interesting startups in the 5G space and name that I have zeroed in on is EdgeQ . It's a 5G+AI chip startup building base stations on a chip. Importantly, they have a functioning website, which is needed to run not only a technical audit, but is also a starting point for keyword research and analysis. We will have to perform a technica
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Should you Optimize for GPT as a Keyword?

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As I was researching keywords for the ' State of SEO for AI Chip Companies ' blog, I found that SambaNova mentioned GPT on their homepage 5 times. Normally speaking, you cannot optimize for such a generic keyword even though it has really very large search volumes (90,500 per month till November 22). We removed it from our list as it's extremely difficult to optimize for, given this.  A funny thing then happened on Nov 30th - OpenAI launched ChatGPT and look what it did to worldwide search volumes for GPT: While we will only see the final monthly numbers for December early next year, it goes to show that there's a tremendous appetite for anything AI these days, and anytime a decent tool is available for free, the internet goes berserk. 
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State of SEO for AI Chip Companies

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In a previous blog , we explored whether lack of SEO may have contributed to the demise of Mythic, an AI chip company. As an academic outbound marketing exercise, let's look at how other hot AI chip startups are fairing in their SEO efforts. First thing to do is identify the top AI chip companies that we are going to look at. That's simple enough - just a Google search for top AI chip startups yields us multiple results. The first link lists companies by the amount of funding raised, although the data appears to be slightly dated, which is fine for the purposes of this blog.  SambaNova Cerebras GraphCore Nuvia [Now Qualcomm hence ignoring] Hailo Wave Computing [Filed for bankruptcy protection hence ignoring] Cambricon [This is Chinese company and we will ignore as the data may not be accurate] Kneron Sima.ai Esperanto Luminous LightMatter Next, we will do a keyword density analysis of the home pages of these websites using our favorite Keywords Everywhere tool. The idea is that
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Meaningless Drivel on Digital Properties

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To all the tech startups out there, can we please avoid cringe in your company descriptions? Here are a few examples that actually say nothing while taking up valuable real estate on your digital properties: Technology innovation team Data driven solutions Shared understanding of Leading provider of AI driven solutions Actionable insights/intelligence Derive business value Simple yet powerful Lean software Better experience for your customers Where tradition meets innovation Digital solutions for mission makers Harnessing technology More efficient and productive New and exciting Building lasting engagement I am sure there are many more, but it's important to resist the allure of verbiage that sounds great but is actually meaningless. Instead, perform proper keyword research using a myriad of free tools and build content that customers are looking for. It will be worth your while.
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Did Mythic, the AI Processor Startup, Fail because they Underinvested in Marketing?

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I have been watching the nascent AI Processor market with interest - it's a brand new opportunity for semiconductors to address applications that didn't exist before. Here's a good primer  from McKinsey. Mythic, a hot AI processor startup that raised $160+ Mn has unfortunately run out of money before reaching revenue. Mythic chips and eval boards have been available for over a year now, so one wonders if they were not able to generate enough demand. It will be impossible to know exactly what went wrong from the outside looking in, but it still is an interesting exercise to take a look at their demand creation activities, specifically SEO, which by its very nature is public. SEO is a great sidekick to the traditional strategic marketing/business development activities and exhibits tremendous long tail effects. First thing to do is to start looking for possible keywords/key phrases that prospects (customers, partners, job seekers) are using to frame their Google searches. In
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How to Tie SEO to Actual Revenue and Sales Qualified Leads?

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Previously, we established the fact that customers are searching for high-tech products using Google,  here . Today, I will show you how to tie that keyword search to qualified leads and real revenue for your company. If you demonstrate to your management that the investments in SEO are translating into more qualified leads and revenue, you will be considered as a legend in your company. How do we do that? It's not hard, but you have to put in some effort and give it time. Before we begin, let's look at the concept of search intent. Search intent is the goal that a user has when searching for something/anything online, and Google very much cares about search intent. You should care too because identifying search intent gives you direct access to prospects at different stages of the sales funnel.  Search intent is broadly classified into four types: informational, commercial, transactional, navigational.  Informational intent is where the user is looking for information Commerci
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