Abhijit Athavale's Blog

In this series, I plan to take you, dear reader, through the complete process of SEO. We will create a hypothetical company with hypothetical products that are based in reality. I certainly hope that it will encourage more people to embrace this freely available marketing resource with the widest reach. Let's call our company Mirella - a fabless telecom chip maker. Doesn't the name and logo look cool? I created it using a service called Namelix that uses AI to generate business names.  Since Mirella is entirely a figment of our imagination, we need to make sure that it has some products to sell to the Imaginarium. To do that, I looked at some interesting startups in the 5G space and name that I have zeroed in on is EdgeQ . It's a 5G+AI chip startup building base stations on a chip. Importantly, they have a functioning website, which is needed to run not only a technical audit, but is also a starting point for keyword research and analysis. We will have to perform a technica...

In a previous blog , we explored whether lack of SEO may have contributed to the demise of Mythic, an AI chip company. As an academic outbound marketing exercise, let's look at how other hot AI chip startups are fairing in their SEO efforts. First thing to do is identify the top AI chip companies that we are going to look at. That's simple enough - just a Google search for top AI chip startups yields us multiple results. The first link lists companies by the amount of funding raised, although the data appears to be slightly dated, which is fine for the purposes of this blog.  SambaNova Cerebras GraphCore Nuvia [Now Qualcomm hence ignoring] Hailo Wave Computing [Filed for bankruptcy protection hence ignoring] Cambricon [This is Chinese company and we will ignore as the data may not be accurate] Kneron Sima.ai Esperanto Luminous LightMatter Next, we will do a keyword density analysis of the home pages of these websites using our favorite Keywords Everywhere tool. The idea is that...