Abhijit Athavale's Blog

This is the second article in our SEO process for semiconductor companies series. In the first part , we researched keywords for our hypothetical company, Mirella. In this part, we will do a technical audit. Since Mirella doesn't exist, we are going to use the EdgeQ website as a proxy. We will use a tool named Labrika to do the audit because we have a subscription plan. Several good tools are available and you can pick the one you want. We have to start by uploading the keywords that we generated in the first part and then selecting a region, search engine, search depth and platform. In this case, we are going to choose Google on both desktop and mobile and search up to a depth of 100 in the United States. The complete audit report can be accessed at this link .  The report is highly detailed, quite self-explanatory and flags several errors and warnings. We will only focus on the critical SEO errors for remaining within the scope of this blog. The format I will use is to first poin...

I have been watching the nascent AI Processor market with interest - it's a brand new opportunity for semiconductors to address applications that didn't exist before. Here's a good primer  from McKinsey. Mythic, a hot AI processor startup that raised $160+ Mn has unfortunately run out of money before reaching revenue. Mythic chips and eval boards have been available for over a year now, so one wonders if they were not able to generate enough demand. It will be impossible to know exactly what went wrong from the outside looking in, but it still is an interesting exercise to take a look at their demand creation activities, specifically SEO, which by its very nature is public. SEO is a great sidekick to the traditional strategic marketing/business development activities and exhibits tremendous long tail effects. First thing to do is to start looking for possible keywords/key phrases that prospects (customers, partners, job seekers) are using to frame their Google searches. In ...

Previously, we established the fact that customers are searching for high-tech products using Google,  here . Today, I will show you how to tie that keyword search to qualified leads and real revenue for your company. If you demonstrate to your management that the investments in SEO are translating into more qualified leads and revenue, you will be considered as a legend in your company. How do we do that? It's not hard, but you have to put in some effort and give it time. Before we begin, let's look at the concept of search intent. Search intent is the goal that a user has when searching for something/anything online, and Google very much cares about search intent. You should care too because identifying search intent gives you direct access to prospects at different stages of the sales funnel.  Search intent is broadly classified into four types: informational, commercial, transactional, navigational.  Informational intent is where the user is looking for information Co...

I get this question quite a lot from the high tech marketing professionals that I interact with. "Our management does not believe that our customers are using Google to search for our products and services. They think it only works if you are selling toothpaste and the like. It's an uphill battle for us to convince them to start investing in SEO." Well first off, SEO is free and you pay nothing to Google to get more traffic and leads - estimated CTR for a keyword ranked #1 on Google is 34.2%. Secondly, if you have the skills, you can do it yourselves. Even if you hire a highly qualified SEO, you are still getting a fantastic deal - the revenue you will generate over the long term will be orders of magnitude larger than your SEO's fees. Getting back, you have to tell your management that it's just plain wrong. There's an easy way to show them what they are missing: 1. Go to Google and type in the name of your product or service and see who's ranking. Are yo...