How to Tie SEO to Actual Revenue and Sales Qualified Leads?
Previously, we established the fact that customers are searching for high-tech products using Google, here . Today, I will show you how to tie that keyword search to qualified leads and real revenue for your company. If you demonstrate to your management that the investments in SEO are translating into more qualified leads and revenue, you will be considered as a legend in your company. How do we do that? It's not hard, but you have to put in some effort and give it time. Before we begin, let's look at the concept of search intent. Search intent is the goal that a user has when searching for something/anything online, and Google very much cares about search intent. You should care too because identifying search intent gives you direct access to prospects at different stages of the sales funnel. Search intent is broadly classified into four types: informational, commercial, transactional, navigational. Informational intent is where the user is looking for information Commerci