Abhijit Athavale's Blog

Previously, we established the fact that customers are searching for high-tech products using Google,  here . Today, I will show you how to tie that keyword search to qualified leads and real revenue for your company. If you demonstrate to your management that the investments in SEO are translating into more qualified leads and revenue, you will be considered as a legend in your company. How do we do that? It's not hard, but you have to put in some effort and give it time. Before we begin, let's look at the concept of search intent. Search intent is the goal that a user has when searching for something/anything online, and Google very much cares about search intent. You should care too because identifying search intent gives you direct access to prospects at different stages of the sales funnel.  Search intent is broadly classified into four types: informational, commercial, transactional, navigational.  Informational intent is where the user is looking for information Co...

How much should a technology company pay for SEO? In other words, what should be my SEO budget as a technology company? This perhaps is the wrong question to ask because it really depends. If you Google this and peruse through the top links, you are going to get various articles that reach the conclusions I have outlined below: $1000 per month offers are generally not a good idea. These agencies do all sorts of tactics to raise your rankings, but there is a good chance that your domain may land in trouble with Google. Most reputable agencies with above board SEO practices will charge you between $3K to $5K per month. And this seems to be a price point that most online articles are converging on. I also agree that this is pretty much the sweet spot. Obviously, this figure is going to change if you are a colossal business with a zillion products and web properties. You may also see something called thought leadership SEO that runs upwards of $7K per month. Frankly, this offer makes no se...