Abhijit Athavale's Blog

In a previous blog , we explored whether lack of SEO may have contributed to the demise of Mythic, an AI chip company. As an academic outbound marketing exercise, let's look at how other hot AI chip startups are fairing in their SEO efforts. First thing to do is identify the top AI chip companies that we are going to look at. That's simple enough - just a Google search for top AI chip startups yields us multiple results. The first link lists companies by the amount of funding raised, although the data appears to be slightly dated, which is fine for the purposes of this blog.  SambaNova Cerebras GraphCore Nuvia [Now Qualcomm hence ignoring] Hailo Wave Computing [Filed for bankruptcy protection hence ignoring] Cambricon [This is Chinese company and we will ignore as the data may not be accurate] Kneron Sima.ai Esperanto Luminous LightMatter Next, we will do a keyword density analysis of the home pages of these websites using our favorite Keywords Everywhere tool. The idea is that...

I have been watching the nascent AI Processor market with interest - it's a brand new opportunity for semiconductors to address applications that didn't exist before. Here's a good primer  from McKinsey. Mythic, a hot AI processor startup that raised $160+ Mn has unfortunately run out of money before reaching revenue. Mythic chips and eval boards have been available for over a year now, so one wonders if they were not able to generate enough demand. It will be impossible to know exactly what went wrong from the outside looking in, but it still is an interesting exercise to take a look at their demand creation activities, specifically SEO, which by its very nature is public. SEO is a great sidekick to the traditional strategic marketing/business development activities and exhibits tremendous long tail effects. First thing to do is to start looking for possible keywords/key phrases that prospects (customers, partners, job seekers) are using to frame their Google searches. In ...