Abhijit Athavale's Blog

In this series, I plan to take you, dear reader, through the complete process of SEO. We will create a hypothetical company with hypothetical products that are based in reality. I certainly hope that it will encourage more people to embrace this freely available marketing resource with the widest reach. Let's call our company Mirella - a fabless telecom chip maker. Doesn't the name and logo look cool? I created it using a service called Namelix that uses AI to generate business names.  Since Mirella is entirely a figment of our imagination, we need to make sure that it has some products to sell to the Imaginarium. To do that, I looked at some interesting startups in the 5G space and name that I have zeroed in on is EdgeQ . It's a 5G+AI chip startup building base stations on a chip. Importantly, they have a functioning website, which is needed to run not only a technical audit, but is also a starting point for keyword research and analysis. We will have to perform a technica...

To all the tech startups out there, can we please avoid cringe in your company descriptions? Here are a few examples that actually say nothing while taking up valuable real estate on your digital properties: Technology innovation team Data driven solutions Shared understanding of Leading provider of AI driven solutions Actionable insights/intelligence Derive business value Simple yet powerful Lean software Better experience for your customers Where tradition meets innovation Digital solutions for mission makers Harnessing technology More efficient and productive New and exciting Building lasting engagement I am sure there are many more, but it's important to resist the allure of verbiage that sounds great but is actually meaningless. Instead, perform proper keyword research using a myriad of free tools and build content that customers are looking for. It will be worth your while.