Abhijit Athavale's Blog

This is the second article in our SEO process for semiconductor companies series. In the first part , we researched keywords for our hypothetical company, Mirella. In this part, we will do a technical audit. Since Mirella doesn't exist, we are going to use the EdgeQ website as a proxy. We will use a tool named Labrika to do the audit because we have a subscription plan. Several good tools are available and you can pick the one you want. We have to start by uploading the keywords that we generated in the first part and then selecting a region, search engine, search depth and platform. In this case, we are going to choose Google on both desktop and mobile and search up to a depth of 100 in the United States. The complete audit report can be accessed at this link .  The report is highly detailed, quite self-explanatory and flags several errors and warnings. We will only focus on the critical SEO errors for remaining within the scope of this blog. The format I will use is to first poin

In this series, I plan to take you, dear reader, through the complete process of SEO. We will create a hypothetical company with hypothetical products that are based in reality. I certainly hope that it will encourage more people to embrace this freely available marketing resource with the widest reach. Let's call our company Mirella - a fabless telecom chip maker. Doesn't the name and logo look cool? I created it using a service called Namelix that uses AI to generate business names.  Since Mirella is entirely a figment of our imagination, we need to make sure that it has some products to sell to the Imaginarium. To do that, I looked at some interesting startups in the 5G space and name that I have zeroed in on is EdgeQ . It's a 5G+AI chip startup building base stations on a chip. Importantly, they have a functioning website, which is needed to run not only a technical audit, but is also a starting point for keyword research and analysis. We will have to perform a technica