Abhijit Athavale's Blog

As a marketer in charge of your tech (Semiconductor, EDA, IP and Software) company's digital marketing initiative, you are often wondering if your investments into the SEO program are really worthwhile. You think that there's no way to know till you start seeing the results on a consistent basis after about 6 months plus of effort - till then, you must continue on blind faith for that period. There's a better way to short circuit this process and gain confidence in a shorter period. You can do this by looking at what your SEO agency is offering to do for you. No, I am not going to ask you to go through abundantly available "Questions to ask your SEO agency" or "Checklists for selecting a SEO agency" posts on the internet, nor am I going to ask you to meticulously compare the services of one agency against the other bullet by bullet, because you will find that even under close microscopic examinations, the differences are very minor.  Instead, you should ...

How much should a technology company pay for SEO? In other words, what should be my SEO budget as a technology company? This perhaps is the wrong question to ask because it really depends. If you Google this and peruse through the top links, you are going to get various articles that reach the conclusions I have outlined below: $1000 per month offers are generally not a good idea. These agencies do all sorts of tactics to raise your rankings, but there is a good chance that your domain may land in trouble with Google. Most reputable agencies with above board SEO practices will charge you between $3K to $5K per month. And this seems to be a price point that most online articles are converging on. I also agree that this is pretty much the sweet spot. Obviously, this figure is going to change if you are a colossal business with a zillion products and web properties. You may also see something called thought leadership SEO that runs upwards of $7K per month. Frankly, this offer makes no se...