Is your SEO Offering More Value than what it Costs?

As a marketer in charge of your tech (Semiconductor, EDA, IP and Software) company's digital marketing initiative, you are often wondering if your investments into the SEO program are really worthwhile. You think that there's no way to know till you start seeing the results on a consistent basis after about 6 months plus of effort - till then, you must continue on blind faith for that period.

There's a better way to short circuit this process and gain confidence in a shorter period. You can do this by looking at what your SEO agency is offering to do for you. No, I am not going to ask you to go through abundantly available "Questions to ask your SEO agency" or "Checklists for selecting a SEO agency" posts on the internet, nor am I going to ask you to meticulously compare the services of one agency against the other bullet by bullet, because you will find that even under close microscopic examinations, the differences are very minor. 

Instead, you should evaluate their offer and see how they differentiate themselves without adding extra extra cost to every line item - it will be clear as daylight as to who your SEO partner should be. Some examples below:

  • A 100% done for you service - this means they have domain expertise and can research and generate keywords, and perform competitive analysis on their own with minimal time commitment from your side.
  • Offer creation process and content plan - Not only do they have domain expertise, they are also very good marketers and understand the process of creating offers (key messages) and content plan aligned to your business goals.  
  • A domain specific backlink strategy that focuses on building high quality backlinks from domains with high authority score.
  • A way to measure, track and qualify leads generated by your SEO campaign. If your sales teams are in alignment, you may even be able to track the revenue generated by your campaign.
As the manager who is ultimately responsible for the performance of the SEO campaign, your job becomes simple. You know what you are looking for on the way to getting praised by your management for delivering outstanding results. 

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