Abhijit Athavale's Blog

  Following up on this post from last week where I talked about how to high tech marketers can  justify investments in SEO  to their management,  here's some more macro data that you can use. Embedded links point to source. SEO services market is expected to grow to  $103Bn by 2025 . Quality SEO can reduce the  cost of customer acquisition by 87% . Organic search accounts for 53% of the traffic  brands receive on average. SEO leads  have a 14.6% close rate, while outbound leads have a 1.7% close rate. The measured  click-through-rate  is for a business with the #1 organic position on Google is a whopping 31.7%. The average click-through-rate for a regular search ad is only  1.91% . The average click-through rate for an SMS text is around  19.3% . The average click-through rate for an email is  4.2%  per mailchimp. Do let me know if you are looking for some other data and I will try to find it for you.

I get this question quite a lot from the high tech marketing professionals that I interact with. "Our management does not believe that our customers are using Google to search for our products and services. They think it only works if you are selling toothpaste and the like. It's an uphill battle for us to convince them to start investing in SEO." Well first off, SEO is free and you pay nothing to Google to get more traffic and leads - estimated CTR for a keyword ranked #1 on Google is 34.2%. Secondly, if you have the skills, you can do it yourselves. Even if you hire a highly qualified SEO, you are still getting a fantastic deal - the revenue you will generate over the long term will be orders of magnitude larger than your SEO's fees. Getting back, you have to tell your management that it's just plain wrong. There's an easy way to show them what they are missing: 1. Go to Google and type in the name of your product or service and see who's ranking. Are yo...

  Something really cool in my LinkedIn feed today - Nike Japan's Air Max Day naked-eye  3D digital billboard . This is not your grandma's 3D animation, but something that blurs the lines between reality and advertising by using technology. Mind officially blown. Super engaging and just incredible; a fabulous visual experience that is difficult to forget - it grabs your attention and tells a better story. Known as DOOH or Digital Out of Home, this technology certainly is the  future of marketing .   Nike Japan team understood from the get go that the  impact  of this 3D billboard is not just physically in Tokyo, but digitally all over the world. It's no wonder why Facebook $FB is investing billions in the Metaverse. Judging from the reaction, the impact on humans watching physically seems to be just of plain awe. Even watching it on YouTube makes you want to grab that shoe. Imagine what the impact would be if you were immersed in the scene using some so...