Justifying SEO to Your Management - By the Numbers
Following up on this post from last week where I talked about how to high tech marketers can justify investments in SEO to their management, here's some more macro data that you can use. Embedded links point to source.
- SEO services market is expected to grow to $103Bn by 2025.
- Quality SEO can reduce the cost of customer acquisition by 87%.
- Organic search accounts for 53% of the traffic brands receive on average.
- SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate.
- The measured click-through-rate is for a business with the #1 organic position on Google is a whopping 31.7%.
- The average click-through-rate for a regular search ad is only 1.91%.
- The average click-through rate for an SMS text is around 19.3%.
- The average click-through rate for an email is 4.2% per mailchimp.
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