Should you Optimize for GPT as a Keyword?

As I was researching keywords for the 'State of SEO for AI Chip Companies' blog, I found that SambaNova mentioned GPT on their homepage 5 times. Normally speaking, you cannot optimize for such a generic keyword even though it has really very large search volumes (90,500 per month till November 22). We removed it from our list as it's extremely difficult to optimize for, given this. 

A funny thing then happened on Nov 30th - OpenAI launched ChatGPT and look what it did to worldwide search volumes for GPT:

Image showing trending searches for GPT

While we will only see the final monthly numbers for December early next year, it goes to show that there's a tremendous appetite for anything AI these days, and anytime a decent tool is available for free, the internet goes berserk. 

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