Meaningless Drivel on Digital Properties

Image Showing Synonyms for Meaningless

To all the tech startups out there, can we please avoid cringe in your company descriptions? Here are a few examples that actually say nothing while taking up valuable real estate on your digital properties:
  • Technology innovation team
  • Data driven solutions
  • Shared understanding of
  • Leading provider of
  • AI driven solutions
  • Actionable insights/intelligence
  • Derive business value
  • Simple yet powerful
  • Lean software
  • Better experience for your customers
  • Where tradition meets innovation
  • Digital solutions for mission makers
  • Harnessing technology
  • More efficient and productive
  • New and exciting
  • Building lasting engagement
I am sure there are many more, but it's important to resist the allure of verbiage that sounds great but is actually meaningless. Instead, perform proper keyword research using a myriad of free tools and build content that customers are looking for. It will be worth your while.

Comments

Post a Comment

Popular posts from this blog

Optimizing a Semiconductor Company Website for Search Engines - Part 1

Image
In this series, I plan to take you, dear reader, through the complete process of SEO. We will create a hypothetical company with hypothetical products that are based in reality. I certainly hope that it will encourage more people to embrace this freely available marketing resource with the widest reach. Let's call our company Mirella - a fabless telecom chip maker. Doesn't the name and logo look cool? I created it using a service called Namelix that uses AI to generate business names.  Since Mirella is entirely a figment of our imagination, we need to make sure that it has some products to sell to the Imaginarium. To do that, I looked at some interesting startups in the 5G space and name that I have zeroed in on is EdgeQ . It's a 5G+AI chip startup building base stations on a chip. Importantly, they have a functioning website, which is needed to run not only a technical audit, but is also a starting point for keyword research and analysis. We will have to perform a technica...
Read more

State of SEO for AI Chip Companies

Image
In a previous blog , we explored whether lack of SEO may have contributed to the demise of Mythic, an AI chip company. As an academic outbound marketing exercise, let's look at how other hot AI chip startups are fairing in their SEO efforts. First thing to do is identify the top AI chip companies that we are going to look at. That's simple enough - just a Google search for top AI chip startups yields us multiple results. The first link lists companies by the amount of funding raised, although the data appears to be slightly dated, which is fine for the purposes of this blog.  SambaNova Cerebras GraphCore Nuvia [Now Qualcomm hence ignoring] Hailo Wave Computing [Filed for bankruptcy protection hence ignoring] Cambricon [This is Chinese company and we will ignore as the data may not be accurate] Kneron Sima.ai Esperanto Luminous LightMatter Next, we will do a keyword density analysis of the home pages of these websites using our favorite Keywords Everywhere tool. The idea is that...
Read more

Should you Optimize for GPT as a Keyword?

Image
As I was researching keywords for the ' State of SEO for AI Chip Companies ' blog, I found that SambaNova mentioned GPT on their homepage 5 times. Normally speaking, you cannot optimize for such a generic keyword even though it has really very large search volumes (90,500 per month till November 22). We removed it from our list as it's extremely difficult to optimize for, given this.  A funny thing then happened on Nov 30th - OpenAI launched ChatGPT and look what it did to worldwide search volumes for GPT: While we will only see the final monthly numbers for December early next year, it goes to show that there's a tremendous appetite for anything AI these days, and anytime a decent tool is available for free, the internet goes berserk. 
Read more