Meaningless Drivel on Digital Properties

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To all the tech startups out there, can we please avoid cringe in your company descriptions? Here are a few examples that actually say nothing while taking up valuable real estate on your digital properties:
  • Technology innovation team
  • Data driven solutions
  • Shared understanding of
  • Leading provider of
  • AI driven solutions
  • Actionable insights/intelligence
  • Derive business value
  • Simple yet powerful
  • Lean software
  • Better experience for your customers
  • Where tradition meets innovation
  • Digital solutions for mission makers
  • Harnessing technology
  • More efficient and productive
  • New and exciting
  • Building lasting engagement
I am sure there are many more, but it's important to resist the allure of verbiage that sounds great but is actually meaningless. Instead, perform proper keyword research using a myriad of free tools and build content that customers are looking for. It will be worth your while.

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